Email Deliverability
EasyDMARC vs MxToolbox vs Infraova: Which Is Right for Agencies?
A direct comparison of EasyDMARC, MxToolbox, and Infraova for agencies managing multiple client domains. Coverage, pricing, reporting, and agency fit compared.
Three tools come up most often when agencies start looking for email domain monitoring: EasyDMARC, MxToolbox, and Infraova. They overlap on some features and diverge sharply on others. Choosing the wrong one means either paying for features you don't need or missing the ones you do.
This comparison is direct. No filler. Here's what each tool does, what it doesn't do, and which one fits which type of agency.
The short version
EasyDMARC Best for DMARC enforcement and RUA report parsing. Built around understanding who's sending from your domain and moving policy from p=none to p=reject. Not built for multi-client agency workflows.
MxToolbox Best for one-off diagnostics and spot-checking. The free tools are excellent. The monitoring product adds alerting but lacks agency-specific features like client organization and automated reporting.
Infraova Built for agencies. 25 checks per domain hourly, organized by client, with DMARC RUA parsing, spoofing detection, Gmail reputation tracking, and automated white-label PDF reports every week. The only tool in this group designed end-to-end for managing domain portfolios across multiple clients.
If you already know which one you need, stop here. If you want the full breakdown, read on.
EasyDMARC
What it is
EasyDMARC is a DMARC-focused monitoring platform. Its core value proposition is parsing DMARC aggregate reports (RUA) the XML files that mailbox providers send back when they process email from your domain and turning them into readable data about who's sending from your domain and whether they're authenticated.
Strengths
DMARC report parsing is genuinely excellent. EasyDMARC ingests RUA reports, maps sending sources, identifies unauthorized senders, and surfaces the data in a format that makes the p=none → p=quarantine → p=reject journey manageable.
Enforcement guidance walks you through the DMARC hardening process step by step, showing you which sources need to be added to SPF or have DKIM configured before you can safely raise the policy.
Reporting on DMARC status is solid. You can see pass/fail rates over time for each sending source.
Weaknesses
Not built for agencies. There's no client → domain hierarchy. You manage a flat list of domains. When you're managing 30 clients with 3 domains each, this becomes a significant workflow problem.
Limited check coverage. EasyDMARC focuses on DMARC. It doesn't run comprehensive infrastructure checks PTR records, registrar lock, nameserver change detection, DNSSEC, DANE, MTA-STS, BIMI readiness, SSL expiry. For a full domain health picture, you'd need to supplement it with other tools.
White-label reports exist but are DMARC-specific, not full domain health reports. If you want to give clients a comprehensive weekly deliverability report under your agency's branding, EasyDMARC won't produce it.
Pricing
Plans start around $45/month. Agency-appropriate plans with sufficient domain coverage run $150–$400/month.
Who it's for
Organizations that specifically need DMARC RUA report parsing and enforcement guidance. Good fit for a dedicated deliverability consultant working through DMARC hardening for individual clients. Weaker fit for agencies that need continuous multi-check monitoring across a portfolio.
MxToolbox
What it is
MxToolbox started as a collection of free diagnostic tools MX lookup, blacklist check, SPF validator, header analyzer and has been a staple of deliverability troubleshooting for over a decade. MxToolbox Monitor adds continuous monitoring and alerting on top of these diagnostics.
Strengths
Diagnostic breadth is the standout. When something breaks and you need to investigate, MxToolbox has a tool for it. The free SuperTool is genuinely one of the best one-stop diagnostic interfaces available.
Blacklist monitoring is solid. MxToolbox checks against a large number of blacklists and alerts you when a domain or IP appears.
Familiarity most deliverability professionals already know MxToolbox. There's no learning curve.
Weaknesses
Designed as a diagnostic tool, not a management platform. The interface is optimized for running individual lookups, not for overseeing a portfolio. There's no client organization, no aggregate view across clients, and no workflow for managing issues across multiple domains simultaneously.
No white-label reporting. MxToolbox doesn't produce client-facing reports. If your workflow requires weekly deliverability reports to clients, you're generating those manually or with a different tool.
Check depth varies. MxToolbox covers the core checks well but doesn't go deep on security posture DNSSEC, CAA, DANE, registrar lock, nameserver change detection aren't in the monitoring product.
No automated reporting. Everything in MxToolbox Monitor is alert-based. You get notified when something breaks. You don't get a weekly summary of the health of your entire portfolio.
Pricing
The free diagnostic tools are genuinely useful. MxToolbox Monitor starts around $129/month for meaningful monitoring coverage.
Who it's for
Deliverability consultants who need excellent diagnostic tools for one-off investigations and audits. Agencies that want basic alerting on top of diagnostic capability. Not the right primary platform for agencies that need client organization and automated reporting.
Infraova
What it is
Infraova is a domain health monitoring platform built specifically for agencies, deliverability consultants, and MSPs managing domain portfolios across multiple clients. The architecture is client → domain: you create a client, add their domains, and everything is organized around that hierarchy.
Strengths
25 checks per domain, every hour. The check coverage is comprehensive: the full authentication stack (SPF, DKIM, DMARC, DMARC alignment, subdomain DMARC, SPF enforcement, DMARC coverage, SPF record length, DKIM key strength), infrastructure (MX records, PTR/reverse DNS, Null MX), security (DNSSEC, CAA records, DANE/TLSA, registrar lock, nameserver change detection, subdomain lockdown), certificates (SSL, WHOIS/domain age), and advanced checks (MTA-STS, TLS-RPT, BIMI, Google bulk sender compliance). When anything changes, alerts fire within minutes.
DMARC RUA report parsing. Infraova ingests aggregate reports from Google, Outlook, and other mailbox providers and surfaces pass rates, message counts, and sending source data per domain updated daily as reports arrive.
Spoofing detection and history. Infraova tracks spoofing attempts across the last 90 days per domain, with reverse DNS lookup on spoofing IPs and alert simulation for testing. If someone is sending email that appears to come from your client's domain, you see it.
DMARC progression tracker. Each domain has a visual progression from p=none → p=quarantine → p=reject with requirements checklist at each stage, so you always know exactly where a client stands in their enforcement journey.
Gmail Postmaster integration. Infraova pulls Gmail domain reputation data directly from Google Postmaster Tools for domains with sufficient sending history, giving you visibility into how Gmail evaluates your client's sending.
ESP metrics. Bounce rate, spam complaint rate, reply rate, and inbox placement can be tracked per domain synced from Postmark or entered manually alongside the infrastructure checks.
Client hierarchy. Domains are organized by client. When you get an alert, you know immediately which client is affected. When you're reviewing the portfolio, you see health by client, not just a flat list of domains.
Automated white-label PDF reports. Every week, Infraova generates an 8-page domain health report per client covering: health score, executive summary with blacklist alerts, client health table with 30-day score trends, full domain portfolio with DMARC status, risk matrix, fix plan with business impact and time estimates, per-domain check breakdown with exact DNS fixes, compliance scores (A–F per domain), month-over-month performance comparison, spoofing source map, sending infrastructure detection, BIMI logo preview per domain, portfolio benchmark vs platform average, and a client-facing summary page written for non-technical stakeholders. Reports carry your agency's branding.
Domain import. Domains can be imported from Cloudflare, GoDaddy, Namecheap, Instantly, and Smartlead, so you're not manually entering hundreds of domains.
AI advisor per issue. Every failed check has an AI advisor that explains the issue in plain language and walks through the fix useful for junior team members or clients who want to understand what's happening.
Weaknesses
No inbox placement testing. Infraova monitors infrastructure and authentication, not where email actually lands in the inbox. GlockApps is the right supplementary tool for inbox placement testing during active campaigns.
Pricing
Agency-oriented pricing with a 7-day free trial and no credit card required. Domain limits sized for real agency workloads rather than individual users.
Who it's for
Agencies managing domain portfolios across multiple clients. Deliverability consultants who want to offer ongoing monitoring as a service rather than point-in-time audits. MSPs that include email domain health in their managed services stack.
Direct comparison
| | EasyDMARC | MxToolbox | Infraova | |---|---|---|---| | Primary use case | DMARC enforcement | Diagnostics | Agency monitoring | | Check frequency | Daily | Variable | Hourly | | Checks per domain | ~10 | ~8 | 25 | | Client hierarchy | No | No | Yes | | DMARC RUA parsing | Yes | No | Yes | | Spoofing detection | Partial | No | Yes | | DMARC progression tracker | Yes | No | Yes | | Gmail reputation | No | No | Yes | | ESP metrics | No | No | Yes | | Blacklist monitoring | Yes | Yes | Yes | | SSL monitoring | Basic | Yes | Yes | | Security checks | Limited | Limited | Full (25 checks) | | Automated PDF reports | No | No | Yes (weekly, 8 pages) | | White-label reports | Partial | No | Yes | | Domain import | No | No | Yes | | AI issue advisor | No | No | Yes | | Starting price | ~$45/mo | ~$129/mo | Competitive | | Free trial | Yes | Limited | 7 days |
How to choose
You need DMARC enforcement and RUA parsing only → EasyDMARC
If the core problem is understanding and hardening DMARC policy and you only manage a handful of domains, EasyDMARC is a mature product for that specific use case.
You need diagnostic tools and basic alerting → MxToolbox
If you're primarily doing one-off investigations and want alerts when something breaks, MxToolbox Monitor is a reasonable choice. The free tools alone are worth bookmarking.
You're an agency managing multiple client domains → Infraova
If your workflow involves managing domains across multiple clients, producing client-facing reports, and staying ahead of deliverability issues before clients notice them Infraova is the only tool in this comparison built for that workflow end-to-end.
The goal isn't to find one tool that does everything. It's to find the right tool for each job. For agencies, that means a platform built around client portfolios, not one adapted from a single-domain tool.