Free Guide Coming Soon

The Agency Guide to
Email Deliverability

How to protect your clients' domains, catch issues before they escalate, and turn email infrastructure into a service your agency owns.

7

Chapters

4

Appendices

Free

Always

Free when it launches. No spam.

What you will learn

Why agencies always find out email is broken from clients not from monitoring

How to audit any client domain in under an hour

The exact SPF, DKIM, DMARC errors that appear in every audit

How to set up monitoring that scales across your entire client roster

How to write monthly deliverability reports clients actually read

How to package this as a standalone service and what to charge

Table of contents

01

Why Emails Stop Landing in Inboxes

The gap between sending and delivering. What actually happens when you hit send. Why failures are always silent.

02

The Four Things That Protect Every Domain

SPF, DKIM, DMARC, and DNS what each one does and what breaks when it is missing.

03

Blacklists: The Silent Killer

How domains end up on them without anyone noticing, what happens while they are listed, and why prevention is the only real strategy.

04

How to Audit a Client's Email Infrastructure

The step-by-step audit process, what to document, and the red flags that require immediate action.

05

Building a Monitoring System for Your Agency

What ongoing monitoring actually looks like. How to scale it across ten, twenty, fifty clients.

06

Reporting Deliverability to Clients

How to explain technical issues to non-technical clients. Monthly reports as a retention tool.

07

Turning Deliverability Into a Billable Service

How to package it, what to charge, how to sell it to existing clients first.

Who this is for

Marketing agencies

Managing email campaigns and domains across a roster of clients.

MSPs

Responsible for client infrastructure including email deliverability.

Deliverability consultants

Looking to systematise their practice and serve more clients at scale.

Get notified when it launches.

Free for everyone. No account required.