Free Guide Coming Soon
The Agency Guide to
Email Deliverability
How to protect your clients' domains, catch issues before they escalate, and turn email infrastructure into a service your agency owns.
7
Chapters
4
Appendices
Free
Always
Free when it launches. No spam.
What you will learn
Why agencies always find out email is broken from clients not from monitoring
How to audit any client domain in under an hour
The exact SPF, DKIM, DMARC errors that appear in every audit
How to set up monitoring that scales across your entire client roster
How to write monthly deliverability reports clients actually read
How to package this as a standalone service and what to charge
Table of contents
Why Emails Stop Landing in Inboxes
The gap between sending and delivering. What actually happens when you hit send. Why failures are always silent.
The Four Things That Protect Every Domain
SPF, DKIM, DMARC, and DNS what each one does and what breaks when it is missing.
Blacklists: The Silent Killer
How domains end up on them without anyone noticing, what happens while they are listed, and why prevention is the only real strategy.
How to Audit a Client's Email Infrastructure
The step-by-step audit process, what to document, and the red flags that require immediate action.
Building a Monitoring System for Your Agency
What ongoing monitoring actually looks like. How to scale it across ten, twenty, fifty clients.
Reporting Deliverability to Clients
How to explain technical issues to non-technical clients. Monthly reports as a retention tool.
Turning Deliverability Into a Billable Service
How to package it, what to charge, how to sell it to existing clients first.
Who this is for
Marketing agencies
Managing email campaigns and domains across a roster of clients.
MSPs
Responsible for client infrastructure including email deliverability.
Deliverability consultants
Looking to systematise their practice and serve more clients at scale.
Get notified when it launches.
Free for everyone. No account required.